Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Top 101+ Social Media Sites According to SEOMoz

2010 is on our heels, and it’s time to do some very fast and important planning for the year ahead. I’ve often said that this economic climate is an environment that shouts “survival of the smartest” marketers and business owners.

This year we focus on the future, and the future is digital and online. Your prospects (adult children of aging parents and baby-boomers) are reaching out online to find you, and frankly my friends they had better find two things.

1. They had better find YOU or they will turn to your competition.

2. When they find you, your website had best be professional, interactive, web 2.0 friendly, and not look like it was designed by your cousin in 2001.

Having said that you need to make sure your social media marketing is up to speed, your SEO is correct, and your website rocks.

I get these questions from clients a lot, so I thought I’d post this straight from the experts- Page Rank Truths.

From our friends at www..StomperNet.com

7 Deadly SEO Mistakes, Part 7:
Believing the “Myths” that masquerade as “Truths” in many SEO Spaces

MISTAKE 7: Believing the “Myths” that masquerade as “Truths” in many SEO Spaces

Myth #1: PageRank doesn’t matter anymore
The REAL Truth: PageRank is how Google orders the web internally. It is what allows them to search 50 billion pages for millions of searchers every day and return results in just a quarter of a second.
When Google was small, the number of relevant results for any query was small. Not anymore. Now the results that could qualify as good results far exceed what anyone wants, so they have to find ways to be even more selective.
As the web continues to grow at a mind-bending rate, you can expect PageRank to actually grow in importance as it is currently the best means to choose among millions of relevant results.

Myth #2: The Google Toolbar PageRank is just for entertainment
The REAL Truth: Back in “the old days” PageRank was computed all at once and updated about every six weeks in what we all called “the dance”. Today the web is more than 20 times bigger, so Google does it differently.
The Toolbar number is now just one part of a far more rapidly changing computation that Google has decided not to describe in detail but we do know generally how it works.
PageRank is now computed in two parts, one “globally” across the entire index and the other “locally” using a millions of overlapping groups of pages. The local value is computed rapidly and often and combined with the global values to create what number Google uses internally to rank pages. (Which is a number they don’t show us. )
Our best guess is that the toolbar number is the infrequently updated global value so it truly is no longer entirely accurate, but it is also not completely without merit either.
Big differences in toolbar PageRank are still big differences and increases in PageRank are harder to gain today than in any time in the past. It is the smaller differences in PageRank where the toolbar is unreliable, say +/- 1 or 2 points, because the rapidly updated local measures that are kept secret may have already changed these numbers.

Myth #3: PageRank is a Value Based on the Number of Incoming Links to Your Site
The REAL Truth: PageRank is a complex mathematical computation that considers not only the number of links but also the PageRank of the pages where those links come from.
PageRank optimization of websites is one of the most complex areas of SEO. Of course, for larger sites, it is also potentially one of the most beneficial.

LTC E-Alert #9-072: MetLife and NCOA on HEC
Tuesday, June 23, 2009
Seattle–

LTC Comment: Kudos to the MetLife Mature Market Institute (www.maturemarketinstitute.com) and the National Council on Aging (www.ncoa.org) for their new, jointly published report on reverse mortgages.
Read a summary below. See the full report here.
Reverse mortgages are rarely used to fund long-term care. We’ve established that fact repeatedly by interviewing lenders in our state-level studies of long-term care over the years. Examples here.

There is a simple reason why reverse mortgages don’t help many aging homeowners obtain quality long-term care. Until the Deficit Reduction Act of 2005 capped Medicaid’s home equity exemption at $500,000 to $750,000, Medicaid LTC recipients could retain one home and all contiguous property with no limit on the value. Even now the most common $500,000 limit is roughly four times the median value of the average elderly family’s home. But get this: our half a million dollar limit is nearly 15 times the size of the home equity exemption in the United Kingdom’s long-term care system ($35,000). We’re more generous with our welfare-financed long-term care than a socialized health care system in Europe.

Hi all,
Hope everyone is having a great summer! We are continuing to add new accounts and enhancements to our program.
Some of you who are new to the program will note that your blogs are set up on our own servers now.
That gives us more control over content, rights, and information, and SEO options.

We will be sending out new URLs and usernames and passwords to those of you who were moved over.

A few reminders:
1. If you haven’t downloaded the community presentations, please do so at any time!

2. If you would like to watch the Do-It-Yourself Video Course, you are welcome to do that.
There are 15 short videos that walk you through a lot of what we do. Some of the info has changed over time,
but you will get the drift.

We will be having our usual private monthly webinar soon. Watch your email for instructions.
Also, be sure to register for our conference this fall- we will absolutely sell out before August 1.
Very few seats left! Register ASAP!!!

www.PowerMarketingConference.com

Thank you from all of us!
Valerie and Staff