Free- and Great for Small Elder Care and Senior Service Businesses

Posted on 08. Sep, 2009 by Val in Marketing Elder Care, Marketing Senior Care, Marketing to Physicians, marketing adult day care, marketing assisted living, marketing conference, marketing home care, marketing long-term care insurance, marketing online, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, non-medical in-home care

Just signed up for Sokule – great for online businesses and it’s free. http://tinyurl.com/mn8l6n

Make new contacts easily, exchange frequent communications in a nano-second, and pocket some of that Green Spendin’ Stuff.

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Elder Care Marketers: The Importance of Writing Your Own Book

Posted on 20. Jul, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, Story Telling Marketing, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

It doesn’t have to be a BIG book, or a bestseller. It can be self-published easily, and cost effectively.

Having your own book is a huge credibility builder. Many of my clients know this because we’ve ghostwritten many for them.

For more information on how you can make all of this a reality for yourself visit http://www.SeniorServiceAuthor.com

Congratulations to Lilly Sarafan and the Johnson’s for putting this together!!! Way to go HCA!

Innovative Senior Care Agency Promotes Healthy Longevity with New Book, Happy to 102

Home Care Assistance Unlocks the Secrets to Living Longer and Happier

PALO ALTO, Calif.–(BUSINESS WIRE)–Home Care Assistance recently released its new book: Happy to 102: The Best Kept Secrets to a Long and Happy Life. Written by a team of senior care experts, Kathy N. Johnson PhD, CMC, James H. Johnson PhD, and Lily Sarafan MS, the book lays out specific lifestyle factors that promote healthy longevity for all adults.

Based on the well-known Okinawa Centenarian Study, Happy to 102 spells out precisely what it takes to delay or escape Alzheimer’s and other chronic diseases, slow down the aging process, and enjoy better health in our senior years. It lists explicit factors, such as diet, exercise, sociability, mental challenge and sense of purpose that affect longevity. Chapters include, among others, “You Age What You Eat” and “The Psychology of Living to 102.”

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Who Builds the Best Mousetrap? Solution for elder care and senior service marketers: Which sites should you be listed on? Is it worth your $$$?

Posted on 06. Jul, 2009 by Val in KeyWords, Marketing Elder Care, SEO, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers

Hi all,
It occurred to me over the weekend that I need to find a solution to the constant question for elder care and senior service providers:
I get asked almost every day: “Which sites should I be listed on, and which ones should I be paying for?”

Now in this case we are talking about sites like:

* Care.com,
* Carepathways.com,
* Caring.com,
* ElderCarelink.com,
* ElderCare.com (Careguide),
* findacargiver.com,
* aplaceformom.com (ya i know),
* AgingCare.com,
* Caregivery.com (not kidding)
* Gericarefinder.com
* thecaringspace.com
* thecaregiverlist.com
* theseniorlist.com (we like)
* thehomecaredirectory.com
* CareScout.com

And, I’m sure there are many more, some regional, some national.

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From Our Friend Stephen Moses: LTC E-Alert #9-072: MetLife and NCOA on HEC

Posted on 23. Jun, 2009 by Val in Marketing Elder Care, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers

LTC E-Alert #9-072: MetLife and NCOA on HEC
Tuesday, June 23, 2009
Seattle–

LTC Comment: Kudos to the MetLife Mature Market Institute (www.maturemarketinstitute.com) and the National Council on Aging (www.ncoa.org) for their new, jointly published report on reverse mortgages.
Read a summary below. See the full report here.
Reverse mortgages are rarely used to fund long-term care. We’ve established that fact repeatedly by interviewing lenders in our state-level studies of long-term care over the years. Examples here.

There is a simple reason why reverse mortgages don’t help many aging homeowners obtain quality long-term care. Until the Deficit Reduction Act of 2005 capped Medicaid’s home equity exemption at $500,000 to $750,000, Medicaid LTC recipients could retain one home and all contiguous property with no limit on the value. Even now the most common $500,000 limit is roughly four times the median value of the average elderly family’s home. But get this: our half a million dollar limit is nearly 15 times the size of the home equity exemption in the United Kingdom’s long-term care system ($35,000). We’re more generous with our welfare-financed long-term care than a socialized health care system in Europe.

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LTCSocialMark2.0 Program Updates and Information for our Private Clients

Posted on 21. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Hi all,
Hope everyone is having a great summer! We are continuing to add new accounts and enhancements to our program.
Some of you who are new to the program will note that your blogs are set up on our own servers now.
That gives us more control over content, rights, and information, and SEO options.

We will be sending out new URLs and usernames and passwords to those of you who were moved over.

A few reminders:
1. If you haven’t downloaded the community presentations, please do so at any time!

2. If you would like to watch the Do-It-Yourself Video Course, you are welcome to do that.
There are 15 short videos that walk you through a lot of what we do. Some of the info has changed over time,
but you will get the drift.

We will be having our usual private monthly webinar soon. Watch your email for instructions.
Also, be sure to register for our conference this fall- we will absolutely sell out before August 1.
Very few seats left! Register ASAP!!!

www.PowerMarketingConference.com

Thank you from all of us!
Valerie and Staff

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